{"id":3211,"date":"2009-09-12T20:18:43","date_gmt":"2009-09-12T19:18:43","guid":{"rendered":"http:\/\/www.alonso-businesscoaching.es\/blog\/2009\/09\/12\/la-marca-personal\/"},"modified":"2019-03-12T11:38:22","modified_gmt":"2019-03-12T10:38:22","slug":"la-marca-personal","status":"publish","type":"post","link":"https:\/\/www.alonso-businesscoaching.es\/blog\/12-09-2009\/la-marca-personal\/","title":{"rendered":"La Marca Personal"},"content":{"rendered":"<p><a href=\"https:\/\/www.alonso-businesscoaching.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"16288\" data-permalink=\"https:\/\/www.alonso-businesscoaching.es\/blog\/12-09-2009\/la-marca-personal\/la-marca-personal-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.alonso-businesscoaching.es\/blog\/wp-content\/uploads\/2009\/09\/La-Marca-Personal.jpg?fit=489%2C294&amp;ssl=1\" data-orig-size=\"489,294\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"La Marca Personal\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.alonso-businesscoaching.es\/blog\/wp-content\/uploads\/2009\/09\/La-Marca-Personal.jpg?fit=489%2C294&amp;ssl=1\" class=\"aligncenter size-full wp-image-16288\" src=\"https:\/\/i0.wp.com\/www.alonso-businesscoaching.es\/blog\/wp-content\/uploads\/2009\/09\/La-Marca-Personal.jpg?resize=489%2C294&#038;ssl=1\" alt=\"\" width=\"489\" height=\"294\" srcset=\"https:\/\/i0.wp.com\/www.alonso-businesscoaching.es\/blog\/wp-content\/uploads\/2009\/09\/La-Marca-Personal.jpg?w=489&amp;ssl=1 489w, https:\/\/i0.wp.com\/www.alonso-businesscoaching.es\/blog\/wp-content\/uploads\/2009\/09\/La-Marca-Personal.jpg?resize=300%2C180&amp;ssl=1 300w\" sizes=\"auto, (max-width: 489px) 100vw, 489px\" \/><\/a><\/p>\n<p>En la d\u00e9cada de los \u00b460 del siglo pasado, cuando el Marketing todav\u00eda era una disciplina incipiente y necesitada de desarrollo acad\u00e9mico, ya se dec\u00eda eso de que\u2026 <em>quien tiene una marca reconocida, tiene un tesoro<\/em>.\u00a0Poco tiempo transcurri\u00f3 desde entonces para poderlo confirmar con total seguridad, cuando muchas de las grandes fusiones y adquisiciones entre compa\u00f1\u00edas multinacionales se valoraron esencialmente por lo que sus marcas ten\u00edan de popularidad.<\/p>\n<p>No lo dudemos: la marca es lo que confiere valor a un producto y productos hay tantos y de tan variadas naturalezas que hasta nosotros mismos lo somos, en un mundo que etiqueta todo y lo convierte en un dato m\u00e1s.<\/p>\n<p>Efectivamente, cualquier profesional es un producto en s\u00ed mismo, tanto si desarrolla su labor por cuenta propia como por cuenta ajena. Todos tenemos algo que vender y en el mercado laboral lo es nuestra profesionalidad. La creaci\u00f3n de una Marca Personal nos puede ayudar significativamente a ello al destacar nuestras competencias y conferirles rango de singularidad.<\/p>\n<p>No es este el espacio id\u00f3neo para desarrollar detalladamente c\u00f3mo se crea una Marca Personal, pero si para dar alg\u00fan consejo que inicie el interesante camino de su construcci\u00f3n, siempre desde la veracidad:<\/p>\n<p style=\"padding-left: 30px;\">1- T\u00fa no eres como te ves sino como te ven, aunque no sea verdad.<\/p>\n<p style=\"padding-left: 30px;\">2- Todo lo que hagas y lo que digas tiene una repercusi\u00f3n en tu reputaci\u00f3n.<\/p>\n<p style=\"padding-left: 30px;\">3- Se coherente y construye una vida orientada, no olvidando el pasado para decidir en el presente que hacer en tu futuro.<\/p>\n<p style=\"padding-left: 30px;\">4- Nunca te atribuyas m\u00e1s m\u00e9ritos que los que tienes, pero tampoco menos.<\/p>\n<p style=\"padding-left: 30px;\">5- Si dudas entre hablar o callar, elije el silencio.<\/p>\n<p style=\"padding-left: 30px;\">6- No es mejor que te conozcan muchos poco, que te conozcan pocos mucho.<\/p>\n<p style=\"padding-left: 30px;\">7- Inter\u00e9sate por los dem\u00e1s al igual que te interesas por ti.<\/p>\n<p style=\"padding-left: 30px;\">8- Sonr\u00ede con frecuencia, sin enga\u00f1ar.<\/p>\n<p style=\"padding-left: 30px;\">9- Invita y ayuda a los dem\u00e1s a ser felices desde la factibilidad.<\/p>\n<p style=\"padding-left: 30px;\">10- Se constante en todo lo anterior y en todo lo dem\u00e1s.<\/p>\n<p style=\"text-align: right;\"><strong><em>Saludos de Antonio J. Alonso Sampedro<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la d\u00e9cada de los \u00b460 del siglo pasado, cuando el Marketing todav\u00eda era una disciplina incipiente y necesitada de desarrollo acad\u00e9mico, ya se dec\u00eda eso de que\u2026 quien tiene una marca reconocida, tiene un tesoro.\u00a0Poco tiempo transcurri\u00f3 desde entonces para poderlo confirmar con total seguridad, cuando muchas de las grandes fusiones y adquisiciones entre &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.alonso-businesscoaching.es\/blog\/12-09-2009\/la-marca-personal\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> &#8220;La Marca Personal&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[25],"tags":[48],"class_list":["post-3211","post","type-post","status-publish","format-standard","hentry","category-coach-tiones","tag-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Marketing\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Antonio J. 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